Driving Technology Adoption in AEC Through Training: Susan Brattberg on Workforce Empowerment
Driving Technology Adoption in AEC Through Training: Susan Brattberg on Workforce Empowerment
In this insightful episode of AEC Trailblazers, host Valentin Noves talks with Susan Brattberg, Founder and Chief Customer Officer of Global eTraining, a visionary leader in the transformation of education and training for the AEC and manufacturing industries.
Susan brings over 16 years of experience developing innovative learning solutions designed to accelerate technology adoption, streamline workflows, and boost workforce efficiency. Her unique background in sociology, organizational dynamics, and an Executive MBA informs a strategic approach that combines deep industry knowledge with scalable education methods.
The conversation delves into the critical role of training in successfully implementing new technologies in construction and manufacturing environments.
Susan emphasizes a common misconception: that simply purchasing technology will guarantee adoption. “Training is the best way to drive any technology adoption but it’s not just buying the technology and then thinking you can wave a magic wand and it’s just going to roll itself out. It’s not that easy,” she explains.
She also shares how Global eTraining supports the full technology adoption lifecycle, from helping companies transition from CAD to BIM, to continuously updating content in response to evolving software and industry standards. Their self-paced Revit course alone offers over 40 hours of comprehensive content, complemented by events and workflows to prepare professionals for industry certification.
Listeners will also gain insight into how the pace of change in the AEC sector is accelerating and why ongoing education is essential to keep teams current. Susan’s leadership philosophy focuses on empowering teams through accessible, AI-driven training solutions that align with real-world workflows, making skill-building an integral part of business growth.
As a seasoned board member, mentor, and industry advocate, Susan highlights the importance of collaboration and relationship-building in education. She also reflects on the cultural and organizational factors that can either facilitate or hinder successful training programs.
Whether you are a BIM manager, HR leader, or C-level executive seeking to maximize ROI on technology investments, this episode offers practical guidance on how strategic training transforms adoption into measurable business value.
Host
Susan Brattberg
Chief Customer Officer
Susan Brattberg is a visionary leader in education and training, dedicated to transforming how AEC and manufacturing professionals acquire and apply knowledge.
As the Founder and Chief Customer Officer of Global eTraining, she has spent over 16 years developing innovative learning solutions that enhance workforce efficiency, streamline workflows, and accelerate technology adoption.
With a background in sociology and organizational dynamics, combined with an Executive MBA from the University of Calgary, Susan is known for her strategic mindset and ability to foster meaningful industry relationships.
She has served as a board member for the Haskayne School of Business - Hunter Centre for Entrepreneurship and Innovation (HCEI) and CanBIM Council of Canada, as well as a business mentor for the Venture Mentoring Service of Alberta.
Recognized for her "effortless awesomeness", Susan is admired for her ability to stay present, listen intently, and deliver results with precision.
Her expertise spans training consulting, BIM implementation, curriculum development, and business growth strategies.
At Global eTraining, she continues to lead the charge in empowering teams with AI-driven training solutions and the AEC industry's most comprehensive online learning library.
Valentin Noves
CEO at e-verse
A versatile leader with broad exposure to projects and procedures and an in-depth understanding of technology services and product development. He has a tremendous passion for working in teams driven to provide remarkable software development services that disrupt the status quo. He is a creative problem solver who is equally comfortable rolling up his sleeves or leading teams with a make-it-happen attitude.
Samuel Barcenas
BIM Consultant Founder of AVES
A highly motivated and experienced architect with a proven track record of success in designing and delivering innovative and sustainable buildings. He is also a BIM expert with a deep understanding of how to use technology to improve the efficiency and quality of the design and construction process.
Valentin Noves
I'm a versatile leader with broad exposure to projects and procedures and an in-depth understanding of technology services/product development. I have a tremendous passion for working in teams driven to provide remarkable software development services that disrupt the status quo. I am a creative problem solver who is equally comfortable rolling up my sleeves or leading teams with a make-it-happen attitude.
